How do I configure the TikTok MTA connector?

How do I configure the TikTok MTA connector?



How to do it?

To import TikTok impressions and clicks into Eulerian, you need to follow these 3 steps:

- Enable feed generation between TikTok and Eulerian
- Create the connector between TikTok and Eulerian
- Enable identity synchronization


First step: Provide your TikTok advertiser ID to your Eulerian contact


This first step is essential to enable TikTok to activate the automatic sharing of raw data logs between TikTok and Eulerian.


If you have multiple TikTok ad accounts, you will need to repeat this process for each ad account you want to connect to Eulerian.


Second step: Create the connector between TikTok and Eulerian


1. Go to your Eulerian Collection > Media Collection > Budget Connectors
2. Click on "Add a new connector"
3. Select TikTok MTA Measurement
  • Name: Name of your connector (free)
  • Advertiser ID: advertiserId available in the TikTok interface
  • Advertiser name: Advertiser name available in the TikTok interface
  • Lookback window - click: if a click is provided by TikTok, what is its validity period for it to be taken into account?
  • Lookback window - impression: if an impression is provided by TikTok, what is its validity period for it to be taken into account?
  • Geographic area: indicates the geographic area in which TikTok data is located
  • Support: The name of the medium is a crucial concept.
It is on this support dimension, defined at the connector level, that we will display the results in post-print attribution from Tiktok.

The same media name must be used as that used for  campaign tracking  , thus allowing data reconciliation at the correct granularity and enabling campaign-level analysis.
  • Channel: your choice (social by default)
  • Objective: all the objectives you want to analyze with the TikTok MTA connector

Start connector synchronization.


Step three: Enable identity synchronization


This step is handled internally by Eulerian once the TikTok MTA connector is activated; identity synchronization is hybrid, first probabilistic then deterministic, based on the IP address and opt-in UserAgent provided by TikTok, then with the hashed email, hashed phone, hashed AndroidId and hashed IDFA.This technique allows you to efficiently manage the synchronization of TikTok users and the traffic captured by Eulerian on your properties, whether it is an application or a website (desktop / mobile).Deterministic data is encoded in SHA-256.
The connector works in client-side and/or server-side mode without specific configuration.

Once the connector is correctly configured, it will take between 48 and 72 hours to start seeing data appear.



In which reports is my TikTok MTA impression and click data available?


TikTok impression and click data is available in various reports:

- MTA report (multi-touch attribution)
- Media Paths (customer journey)
- Device paths (customer journey)
- Bias analysis (customer journey)
- Number of keys (customer journey)
- Assisted vs. Assigned (customer journey)
- Duration (customer journey)
- Media exclusivity (customer journey)
- Device exclusivity (customer journey)
- Velocity (customer journey)

This data is not available in other Eulerian solutions and reports due to contractual and legal limitations agreed upon with TikTok, particularly regarding the activation of data based on TikTok exposure.




Aggregated report automatically sent to TikTok


As part of the partnership with TikTok and to allow you to access post-print data at the user level, it is mandatory that an aggregated report be sent daily to TikTok; for this, when configuring the connector, you must indicate the attribution model associated with the data sent back to TikTok.
This report allows TikTok to automate its bidding systems based on data related to your business vision and therefore provides essential value to the performance of the traffic supplied.
To ensure complete coverage of the aggregated report, it is necessary to ensure that the  ⁠⁠How do I synchronize my TikTok Ads spend with Eulerian?⁠  trafficking is in line with the TikTok MTA connector configuration to ensure that the correct media are used.
In particular, it is necessary to use automated tracking so that we can reuse TikTok internal IDs.
Depending on the objectives chosen during the TikTok connector configuration, the following data will be returned:
  • Sales: actual sales and actual revenue figures
  • Quotes: actual quotes and actual sales figures
  • Baskets started: number of baskets started (no notion of revenue)
The data provided is aggregated daily with a detail by campaign ( campaign_id ), location ( ad_id ) and creative ( creative_id ).
No personal data / PII / sales reference is shared with TikTok.